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Epoxy.ai, the leading AI and ML personalization software provider, is set for the upcoming American Football seasons with the expansion of its personalized picks to incorporate same-game-parlays.
Powered by the supplier’s in-house market-leading software, operator partners will be able to provide bettors with unique and customisable, easy-to-access pre-packaged parlays that can be altered based off players preferences.
The product leverages Epoxy.ai’s recommendations platform and a plethora dynamically generated micro segments based on a wide variety of behavioural and situation factors to deliver these unique parlays.
With the NFL season just a month away, and the College Football campaign starting in just three weeks, the personalized bet picks give operators a unique advantage, as well as the ability to integrate Epoxy.ai’s technology instantly.
Designed to tailor betting experiences, especially in extremely congested betting slates – which often sees 10s of games live at any one time.
It marks a continuation of Epoxy.ai’s sportsbook rollouts, with it recently launching the proprietary SmartPicks product with betParx in June.
Commenting on the launch, Jason Angelides, Co-Founder and President at Epoxy.ai, said: “Football season is one of the most exciting times in the sports betting industry, and the rise in prop bets and same-game-parlays has added a whole new dynamic to any given Sunday.
“We’re thrilled to launch our enhanced personalized parlays ahead of the big kick-off, and look forward to enabling fans to find bets that appeal to them with the click of a button, rather than manually trawling through sites to find their ideal bet while preparing for the big game.”
Focused on making every experience unique to the end user, Epoxy.ai’s market-leading AI and machine-learning products put player engagement at its heart, boosting acquisition and retention on a global scale.