Kalamba Games is proud to announce the launch of its fourth and largest network promotion to date, featuring an estimated €4 million in Kash Drop prizes. This ambitious campaign, that interested operators can still join, went live on February 4th, 2025, has already garnered the participation of over 200 brands, highlighting its exceptional scale and industry impact.
The success of Kash Drops underscores Kalamba Games’ commitment to innovation in engagement technology. The company’s impressive 90% year-on-year growth from 2024 can be attributed in large part to its suite of promotional tools, with Kash Drops leading the charge. The tool truly came into its own in 2024, paving the way for the outstanding results achieved today.
John Cutler, Chief Commercial Officer at Kalamba said: “One of the standout features of our promotional tools is their simplicity and operator-friendly design. With no technical integration or marketing spend required, Kash Drops is a self-funded, automated solution that has been widely embraced by casino managers. Its seamless and efficient implementation removes complexity while delivering exceptional value to players.”
This latest promotion builds on the success of the previous 2 network campaigns, which have collectively distributed €6 million across 106,000 cash drops to 1.7 million players since Q4 2023. Kalamba Games is now aiming even higher, targeting €12 million in Kash Drop prizes by the end of 2025. The next Kash Drops network campaign will start in June and will consist of an estimated €8 million prize pool with 160,000 drops over the period of 6 months.
Kai Botha, Commercial Director at Kalamba commented: “Customization remains a cornerstone of Kalamba’s engagement tools. Each campaign is fully configurable, allowing operators to tailor every aspect to their specific needs—whether it’s adjusting prize sizes, frequency of cash drops, or the number of winners. This flexibility ensures campaigns resonate with both operators and their player bases, creating a highly engaging and personalized experience.”
Kalamba’s innovative spirit extends beyond Kash Drops. The company’s latest innovation, Progressive Tournaments, launched in Q3 2024, offers a new twist to traditional leaderboard mechanics. By incorporating progressive prize multipliers, these tournaments have achieved significant uplifts in key performance metrics, including turnover, gross gaming revenue (GGR), player engagement, and play frequency.
Run by new Promotions Manager, Veronika Kranz, Kalamba is in great shape to take the rest of the year by storm.
Kai Botha added on the appointment: “Our focus is to continue to grow and develop our promotional tools distribution and product development, with this in mind, we have recruited Veronika, who brings a wealth of experience and has already proved herself to be an outstanding asset for us.”
For more information about how to join Kalamba promotions please contact Veronika by sending the message to: am@kalambagames.com
As Kalamba Games continues to push the boundaries of engagement technology, its focus remains on delivering cutting-edge tools that are simple to implement, highly customizable, and designed to elevate player experiences. With several exciting products in development for 2025, the company is poised to maintain its position as a leader in the industry.
