Deal signed with innovative operator 4Racing marks return of action from the country
SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has agreed a new partnership with innovative South African rights holder 4Racing.
The partnership, which will commence on January 1st, 2023, marks the return of South African racing to SIS, covering action from tracks all over the country, including Durbanville, Fairview, Kenilworth, Turffontein, and Vaal.
4Racing is re-energising and invigorating the horse racing industry in South Africa with a commitment to diversity and transparency in its relationships with stakeholders, designing and implementing a series of new projects and strategies for the betterment of the sport.
The latest deal reinforces the commitment of SIS to international horse racing, which includes events from Africa, Asia, Europe, Ireland, Latin America, North America, Saudi Arabia, U.A.E., and the UK.
Conall McSorley, Head of International Horse Racing at SIS, said: “It is fantastic to be working with 4Racing to bring its action to our valued customers in the UK and Ireland. We have seen how 4Racing’s inclusive and innovative attitude has helped to transform the racing industry in South Africa, and they have a team that boasts a wide range of talent.
“We are delighted to be able to deliver South African racing once again, and it provides us with an additional stream of high-quality content that is sure to be appreciated by our customers.”
Stephen Watson, 4Racing’s Head of Licensing & Broadcast said: “SIS does a tremendous job in bringing racing action from all over the world to operators internationally, and it is exciting to become a part of that content delivery portfolio.
“We have worked hard to enhance our racing product and extend our broadcast reach globally. SIS’s established distribution channels and credibility with key racing stakeholders will enable us to maximise our product’s consumption in the UK and Ireland, where for years the South African racing product has proven to be very popular.”