The provider’s Director of Public Relations, Sharon McHugh, shares insights into the company’s latest slot releases, upcoming titles, and future plans in an exclusive interview with Global Gaming Insider.
Pragmatic Play’s Director of Public Relations, Sharon McHugh, spoke to Global Gaming Insider to discuss recent slot releases, new titles, and plans for the future ahead.
Here are some highlights from their chat – for the full interview, please pay a visit to globalgaminginsider.com.
GGI: What can you tell us about your recent slot strategy and new title, Fury of Anubis?
We’ve seen a real mix of original, standalone titles and series expansions so far this year. Mega releases such as Jelly Express and Fury of Anubis added new gameplay experiences based on popular themes, while the likes of Sweet Bonanza 2500, The Big Dog House, and Big Bass Football Bonanza extended successful game franchises with fresh themes and features.
GGI: How do you approach the challenge of releasing a new slot title during the biggest sporting event on the planet?
The approach is the same as at any time of the year. There is always something competing for attention, whether that’s a global sports event or rival content. While there may be times we prefer to avoid in respect to giving a game the best chance of early success, it largely comes down to visibility on operator websites and the quality of the release itself.
GGI: What has changed about the marketing and localisation processes of a slot title release in the past two years?
Considering the high rate of output and quality, marketing new and existing releases is a significant undertaking. We make sure operators have everything they need to maximise their own marketing efforts, providing detailed game information, multimedia asset packs, promotions, and so on. And while all games in the roadmap meet the same exceptionally high, industry-leading standards, some titles receive a little extra love on the marketing side.
