Vibrant new sub-brand combines bold visuals with beginner-friendly gameplay
Pragmatic Play, a leading content supplier to the iGaming industry, has evolved its Fat Panda brand into Pragmatic Play POP, bringing a refreshed look to the popular brand.
Designed with casual and beginner players in mind, Pragmatic Play POP combines simple mechanics, high hit rates, and colourful, softer graphics to deliver an engaging experience for an easy-to-understand gameplay experience.
The initial rollout of POP games will see some of Pragmatic Play’s most popular IP transformed, including Sweet Bonanza, Zeus vs Hades, Starlight Princess, and portfolio standout, Gates of Olympus.
The move will see the existing array of Fat Panda titles ported to the new POP brand, while reinforcing Pragmatic Play’s commitment to delivering expansive slot experiences for its global fan base.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Pragmatic Play POP has arrived, bringing a bold new identity, a playful personality and fresh games on the horizon.
“Designed to appeal to casual and beginner players, it represents a lighter, more fun side of our portfolio. And yes, even our favourite character, Zeus, has had a glow-up! We’ve an exciting roadmap ahead with more of our famous titles set to receive the POP treatment.”
Pragmatic Play currently develops up to eight new slot titles each month, while also providing Live Casino games as part of its multi-product portfolio, accessible via a single API.
