Supplier rolls-out ground-breaking gamification module that drives player engagement and value
Stockholm, 5th of April, 2017 – Swedish slots specialist Quickspin, a Playtech Group company, has launched its innovative new Achievements Engine, which has been designed and developed to offer players a more fun and rewarding experience.
The engine makes use of six unique game events that take place in all the supplier’s slots, such as when a scatter appears or when the player has a win with two wild symbols, and rewards players with Quickspin Tokens for achieving them.
Achievements are set over four levels, and pay out at each level. Players can then cash in their tokens to trigger the game’s bonus feature, which is usually free spins but could also be re-spins, side games, and so on.
Players can track their progress, as well as claim and collect their reward on a designated page within each Quickspin slot. It is a relatively simple tool, but one that drives entertainment value and fun by giving back part of a player’s expected losses.
The first game to feature the Quickspin Achievements Engine is Sakura Fortune, a 4×5, 40-line slot that transports players to an enchanted world of cherry blossom and samurai warriors as they guide the game’s beautiful heroine towards untold riches.
Quickspin’s new launch is in line with Playtech’s strategy of integrating additional real-time engagement and retention features and functionality to its offering, enabling licensees to further incentivise, analyse and reward players using cutting-edge gamification, social and communication tools.
Quickspin CEO Daniel Lindberg, said: “Gamification is a hot topic right now, and here at Quickspin we believe we have delivered a perfect version of it with our Achievements Engine. By giving back players part of their expected losses via Quickspin tokens, we can add huge value to their experience.
“It is an effective tool for driving player engagement, too. Inside all of us is an achiever, a part of our brain that like to complete tasks in return for rewards. By building this into our slots via our Achievements Engine, we can better engage players and offer them a more fun and immersive experience.
“We believe our Achievements Engine sets the standard when it comes to gamification, and look forward to receiving operator and player feedback now that it is available through our latest game release, Sakura Fortune,” he added.
Founded in 2011, Quickspin quickly established itself as a leading development studio for real money and social casino gaming and was acquired by Playtech in March 2016.
Now licensed in multiple jurisdictions, its award-winning content has helped the company sign agreements with a long list of leading operators.
For more information about this press release please contact Square in the Air on 00 44 203 586827 or enquiries@squareintheair.com For more information about Quickspin please contact Daniel Lindberg on daniel.lindberg@quickspin.com or 0046 709 676768
About Quickspin
About Playtech
Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 130 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.
For further information, contact:
Playtech plc +44 (0)20 3772 2500
Mor Weizer, Chief Executive Officer
Andrew Smith, Chief Financial Officer
c/o Bell Pottinger
James Newman, Head of Investor Relations +44 (0)1624 645954
